Customer Stories

Ecommerce

Ballantynes drives navigation improvements and uncovers unseen website errors with Insightech

+71% higher revenue from text-based PLP refinements

+27% higher click-through rate from A/B test informed by Insightech

Ballantynes partnered with Insightech to gain behavioural visibility across navigation, A/B testing, and error detection — driving +71% higher revenue from PLP refinements, +27% higher click-through rate, and +16% more revenue from a repositioned navigation category.

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Ecommerce

Vinomofo recovers $50k in monthly revenue and eliminates checkout friction with Insightech

$50k in additional monthly revenue recovered from checkout fix

6.56% → 3.4% checkout abandonment reduced at key step

Vinomofo partnered with Insightech to move from reactive troubleshooting to proactive, data-led optimisation — recovering $50k in monthly revenue from a checkout fix, saving $13.9k/month by eliminating a payment edge case, and building AI-powered agentic workflows on raw behavioural data.

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Ecommerce

Oroton prevents $374k in lost revenue with Insightech

$374k prevented in lost revenue per annum in checkout

15% improvement in add-to-cart

Australia's oldest luxury fashion brand used Insightech to identify preventable checkout errors and UX issues, preventing over $374k in lost revenue annually and improving add-to-cart rates by 15%.

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Ecommerce

Taking Shape achieves 18% conversion rate uplift with Insightech

18% initial conversion rate uplift

25% revenue uplift from PLPs

Taking Shape replaced unreliable analytics tools with Insightech, gaining real-time insights into customer behaviour that drove an 18% conversion rate uplift and 25% revenue uplift from PLPs.

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Ecommerce

KitchenAid achieves +5% uplift in add-to-carts with Insightech

+5% uplift in add-to-carts (H1 2025 vs H1 2024)

Clear visibility into customer behaviour

KitchenAid Australia partnered with Insightech to go beyond surface-level data, gaining clear visibility into customer behaviour and achieving a +5% uplift in add-to-carts in H1 2025 vs H1 2024.

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Not-For-Profit

Leukaemia Foundation reduces donation flow drop off from 10.6% to 3.3% with Insightech

10.6% to 3.3% late stage donation flow drop off reduced

55% increase in referral traffic to support service site

The Leukaemia Foundation used Insightech to uncover critical pain points in their supporter journey, reducing late stage donation flow drop off from 10.6% to 3.3% and increasing referral traffic to their support service site by 55%.

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Fashion Retail

Blue Bungalow amplifies online sales 4X for shoppers who see reviews

4X conversion rate for review viewers

5%+ boost in weekly orders

Blue Bungalow uses Insightech to discover that product reviews drive 4X higher conversion rates, leading to strategic changes that boosted weekly orders by 5%.

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Travel Tech

Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech

$750K monthly revenue restored

2 hours to identify root cause

Travello wanted to know how to lift conversion rates across their website. Traffic to the website was good however the sales team noticed a sudden and unexpected drop in sales. To figure out why Travello turned to Insightech.

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Fashion Retail

Blue Bungalow achieves 16X ROI with Insightech

16X ROI within weeks

4X increase in conversions

Blue Bungalow achieves 16X ROI in incremental revenue opportunity within weeks, with clear understanding of which page content most impacts conversions.

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Education

Australian Institute of Business uncovers $600K revenue opportunity with Analytics

$600K incremental revenue identified

22% form abandonment issues found

AIB found it difficult to understand abandonment across their funnel as the data provided by Google Analytics and other platforms was inconclusive.

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Red Balloon

Ballantynes drives navigation improvements and uncovers unseen website errors with Insightech

Vinomofo recovers $50k in monthly revenue and eliminates checkout friction with Insightech

Oroton prevents $374k in lost revenue with Insightech

Taking Shape achieves 18% conversion rate uplift with Insightech

KitchenAid achieves +5% uplift in add-to-carts with Insightech

Leukaemia Foundation reduces donation flow drop off from 10.6% to 3.3% with Insightech

Blue Bungalow amplifies online sales 4X for shoppers who see reviews

Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech

Blue Bungalow achieves 16X ROI with Insightech

Australian Institute of Business uncovers $600K revenue opportunity with Analytics

Turn Experience Into Revenue Insights