Red Balloon achieves in-depth insights into user friction points

Online Experiences

Key Results with Insightech:

βœ”οΈ Achieved full visibility over how users are interacting and behaving on the website.

βœ”οΈ Team spends less time getting the data and more time analysing for continuous website optimisation.

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Amplify online sales 4X for shoppers who see reviews

Digital Retail

Key Results with Insightech:

βœ”οΈ 4X higher conversion rate across mobile and desktop for users who viewed reviews

βœ”οΈ Significantly reduced time developers spent identifying site issues

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Case Study: Travello

Online Experiences

Key Results with Insightech:

βœ”οΈ Restored $750,000 of monthly revenue lost due to digital experience friction

βœ”οΈ Within 2 hours was able to understand why digital friction was impacting website sales

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Case Study: Blue Bungalow

Digital Retail

Key Results with Insightech:

βœ”οΈ 16X ROI in incremental revenue opportunity

βœ”οΈ Clear understanding of what page content impacts conversions the most

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Case Study: Australian Institute of Business

Higher Education

Key Results with Insightech:

βœ”οΈ $600K incremental revenue opportunity

βœ”οΈ 100% visibility on all user experiences and issues

βœ”οΈ Reduced time to debug website errors from hours down to minutes

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A few of our customers

What our customers are saying

β€œWe use Insightech to identify drop-offs in conversion rates, dig into the funnel and identify issues impacting our website payment processing.”

Olivia Yi

Head of Product, Travello

"In just two weeks, Insightech helped us uncover conversion opportunities that will deliver up to $600k of incremental revenue. Insightech is the only platform that can answer all the things that we need."

Nazira Mirzakhan

Digital Acquisition Manager, Australian Institute of Business

"In a matter of weeks we uncovered an incremental revenue opportunity from a top navigation change that delivered an ROI of 16x. Β With the guesswork gone, our strategy is informed and considered."

Emma Filliponi

eCommerce & Digital Marketing Manager, Blue Bungalow


Use advanced segmentation to slice and dice any report to quickly compare user behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.

Insights Notes

The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.

Visual Form Analysis

Get accurate digital experience intelligence to pinpoint precisely where forms cause friction and minimise cart abandonment. Context matters. Understand your forms better by experiencing the journey through their eyes to know why they didn't convert.

For more information please get in touch.

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