Latest Articles

Where Should Your Digital Growth Budget Go?

How to allocate digital growth budget between traffic and conversion rate, why your paid share changes the split, and how to find the right one for your site.

Introducing the AI-Powered Error Module: Find, Prioritise, and Fix Website Errors Faster

Insightech's new Error Module proactively detects front-end errors across your website, quantifies their revenue impact, and uses AI to summarise what matters—so your team can focus on fixing the issues that hurt conversions the most.

Introducing Insights Hub: A Central Place to Track, Record, and Share Your Team's Insights

Insights Hub is Insightech's new feature that gives your team a central place to list items to investigate, track insights over time, and share findings across your organisation.

Insightech's Enhanced Click Map Turns Your Web Pages into Interactive Insights

In our relentless pursuit to empower digital teams with cutting-edge tools, Insightech is thrilled to announce the launch of our enhanced Click Map, the …

Boost Collaboration with Insightech: How to Save and Share Custom Reports

Why Use the Saved Reports Feature

In today’s fast-paced business environment, seamless collaboration and accurate data analysis are essential. Our new Saved …

How Small Optimisations Can Have a Big Impact on Your Conversion Rates

Discover how small optimisations in your retail conversion funnel can lead to significant revenue gains. Learn practical tips and request a free Insightech trial to identify quick win opportunities for your website.

Top 5 Ecommerce UX Trends in 2024

In this article, we’ll explore the top five ecommerce UX trends you need to watch out for and implement in your strategy.

Why digital experience matters for conversion rate optimisation

Optimising the experience of users on your website can unlock massive conversion and revenue results - here's how to do it.

How 404 Errors Affect Website Conversion Rates - Managing Digital Experience Friction

Explore how 404 errors impact conversion rates and discover effective strategies to manage digital friction with tools like Insightech.

10 Marketing Attribution Tools and Software for 2024

Understand which channels, campaigns or specific actions have the most impact on the decision-making process of the customers allows marketers to optimise their strategies and budget allocation to maximise ROI.