Insightech for Insurance

Insurance applications are often multi-step and intricate. With Insightech you get the capability to understand and optimise every step of your user's journey, ensuring a smooth and efficient application process.

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Streamlined Application & User Journey

Navigate the complexities of insurance applications with ease. Insightech's tools simplify application funnels, optimise landing pages for first impressions and reduce form abandonment, ensuring your customers aren't deterred by intricate steps or confusing forms.

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Collaborative Insights & Data-Driven Decisions

In the insurance industry, quick collaboration and informed decision-making set you apart. With Insightech you can share insights rapidly with your team and dive deep into user behaviour, ensuring swift actions based on real data.

Tailored User Experiences & Data Privacy

As an insurer, trust and personalisation are paramount. Insightech ensures digital experiences through your website are tailored to individual user needs while prioritising data privacy, fostering trust and ensuring industry compliance. You can also chose where your data is stored with options in Australia and the US depending on your preference.

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What makes your experience with Insightech unique

Easy Setup

Get all the data and insights you need on day one from a single line of tracking code.

Track Everything

Get full visibility over how visitors are interacting on your website.

Retroactive Insights

Answer unexpected ad hoc questions without having to track issues in advance.

Local Help

Our experienced local analysts will support you at every step of the way.

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“The most important metric at BRG is conversion rate. Insightech helps us understand the drivers behind that across our digital journey.”

Mark Grace, Insights Director at Big Red Group, shares how they use Insightech to drive their conversion rate optimisation program and make finding insights simple.


Use advanced segmentation to slice and dice any report to quickly compare user behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.

Insights Notes

The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.

Visual Form Analysis

Get accurate digital experience intelligence to pinpoint precisely where forms cause friction and minimise cart abandonment. Context matters. Understand your forms better by experiencing the journey through their eyes to know why they didn't convert.

Blue Bungalow drives 4X more conversions with Insightech

✔️ Streamlining product page experiences for conversions

✔️ Significantly reducing time developers spend identifying site issues which impact conversions

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Travello restores $750,000 in monthly sales with Insightech

✔️ Deep diving into user behaviour data with Insightech

✔️ Quickly understands why digital friction impacts website conversions at key touchpoints such as the checkout experience

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AIB discovers $600k in revenue opportunities with Insightech

✔️ 100% visibility on all user experiences and issues

✔️ Reduces time to debug website errors from hours down to minutes

📖 Read Case Study
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See how Insightech can help your team drive higher conversions from clear digital experience insights