Key Results with Insightech:
✔️ In less than two weeks found conversion opportunities that will deliver up to $600k in incremental revenue
✔️ Quickly identified and replicated website errors for their development team to fix
✔️ Achieved 100% visibility across all user experiences and issues, including a way to monitor historical and real-time data trends
✔️ Reduced time to debug website errors from hours down to minutes
What is the Australian Institute of Business?
Australian Institute of Business (AIB) is a registered higher education provider with a focus on MBA courses. They have over 30 years of history and are one of the most established private education institutions in Australia, but are also future-focused and dedicated to continuous improvement.
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Main challenges to solve
AIB found it difficult to understand abandonment across their funnel as the data provided by Google Analytics and other platforms was inconclusive.
AIB felt there were opportunities to convert more website visitors into prospects but they didn’t have enough visibility on the issues to be able to answer what needed to be fixed to improve conversion rates.
AIB was also undergoing a website review and optimisation project, so they wanted rich and accurate behavioural data on their users, and a quick way to confirm their hypotheses to increase conversions.
Solving these challenges with Insightech
Using Insightech, AIB was able to effortlessly pinpoint the weak points in their funnel and had instant visibility on each reason contributing to their funnel abandonment.
In a single session using Insightech’s out-of-the-box reports, AIB identified the top issues contributing to 22% of their online application form abandonment.
Insightech’s Full Code Recreation provided AIB with an instant way to recreate every abandoning user experience along with the code that needed to be fixed, and real numbers behind which issues needed to be prioritised. Shareable links to each insight and issue that AIB found, allowed the rest of their team to follow up easily on actions.
Key results using Insightech
• In less than two weeks found conversion opportunities that will deliver up to $600k in incremental revenue
• Instantly replicated website errors, including the code causing them, for their team to fix
• 100% visibility on all user experiences and issues, including a way to monitor historical and real-time data trend
• Reduced time to debug website errors from hours down to minutes
Get all the data and insights you need on day one from a single line of tracking code.
Get full visibility over how visitors are interacting on your website.
Answer unexpected ad hoc questions without having to track issues in advance.
Our experienced local analysts will support you at every step of the way.
See how Insightech can help your team drive higher conversions from clear digital experience insights
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✔️ Streamlining product page experiences for conversions
✔️ Significantly reducing time developers spend identifying site issues which impact conversions
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✔️ Deep diving into user behaviour data with Insightech
✔️ Quickly understands why digital friction impacts website conversions at key touchpoints such as the checkout experience
✔️ 100% visibility on all user experiences and issues
✔️ Reduces time to debug website errors from hours down to minutes
Understand digital experience from the user perspective with Session Replay.
Intuitively interact with any page content or issue to measure its real-world value. Get advanced out-of-the-box measurement capability to quantify the impact common events and behaviour are having on your conversion funnels.
Use advanced segmentation to slice and dice any report to quickly compare user behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.
Know where the critical failure points are throughout your user acquisition flows with Interactive Funnels. Explore how conversion rates differ between user segments. Understand why users abandoned their cart to maximise your conversion rates.
Combine click maps with session replays to understand why buyer journeys convert. Quickly analyse behaviour across multiple users with advanced segmentation and scrolling heat maps. Use these deep contextual insights to optimise on-page content and get more conversions.
The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.
Privacy is a big deal. Protect user identity with smart masking of personally identifiable information (PII) within the browser. No PII data is captured or transferred ensuring user privacy is protected.
Get accurate digital experience intelligence to pinpoint precisely where forms cause friction and minimise cart abandonment. Context matters. Understand your forms better by experiencing the journey through their eyes to know why they didn't convert.
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