Web analytics without the headaches

Maximise ROI from every website visitor to get the most out of your inbound and retargeting campaigns.

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Funnel Analysis made easy

Intuitively understand why conversion rates drop before revenue is hit.

Key Features:

👉 Audience Segmentation

Aggregate user behaviour attributes and trends into dashboards anyone can use. 300+ segmentation criteria combinations help you quickly find relevant session replays and understand website user behaviour.

👉 Interactive Funnel Reports

Interact with your conversion funnels to dive into relevant session replays and understand which touchpoints experience the most friction.

👉 Secure PII Masking

Automatically protect your website users’ privacy (such as checkout credit card details) in all your session replays, click maps and heatmaps.

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Content Analysis for quick revenue wins

Understand the revenue impact of non-clickable page content.

Key Features:

👉 Session Replay

Walk in the shoes of your website visitors to understand their pain.

👉 Content Analysis

Your website, your dashboard. Discover the revenue impact of specific page content such as reviews, policies, FAQs, returns policies etc.

👉 Sunburst Pathing Report

Segment audiences by common website behaviour and discover new opportunities to streamline their digital experience journey.

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Dashboards anyone can understand

Visualise your web analytics and share easy-to-understand reports and dashboards.

Key Features:

👉 Point & Click Search

Intuitively discover and segment conversion opportunities with the click of your mouse.

👉 Visual Form Analysis

Understand your forms better in the context of the website to spot obvious causes of drop-offs. Drill down further with replays to experience less obvious causes.

👉 Insight Notes

Attach comments for colleagues on high-interest session replays to proactively address issues.

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What our customers are saying 🙂

"In just two weeks, Insightech helped us uncover conversion opportunities that will deliver up to $600k of incremental revenue. Insightech is the only platform that can answer all the things that we need. It’s a conversion optimisation suite for us."

Nazira Mirzakhan

Digital Acquisition Manager

"In a matter of weeks we uncovered an incremental revenue opportunity from a top navigation change that delivered an ROI of 16x.  With the guesswork gone, our strategy is informed and considered."

Emma Filliponi

eCommerce & Digital Marketing Manager

Segmentation

Use advanced segmentation to slice and dice any report to quickly compare audience behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.

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Insights Notes

The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.

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Web Data Lake

Get the information you need when you need it most. Dashboards stream real-time data for faster anomaly detection, audience segmentation, marketing attribution and other machine-learning use cases.

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Ready to get ROI from your website?
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