Who is Blue Bungalow?
Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to the rest of Australia. With a product range of over 3,000styles, and over 150 different brands, they are known for their personalised service, and their outfits can be found on women all over the world!
What was Blue Bungalow challenged by?
The Blue Bungalow team was spending an increasing amount of time and money trying to recreate website bugs and friction points along the user journey. It was taking months to recreate and fix bugs that were impacting conversion rates, even when customers were already sharing them.
The team was also spending a large amount of time trying to understand their purchase flow, and the opportunities to increase conversion rates. With the tools they already had, they didn’t always have the data they needed and getting insights also took a long time.
Additionally, Blue Bungalow wanted faster insights to uncover growth and revenue opportunities for the company. They required a simple yet effective point-and-click tool that would be able to do this.
How Insightech helped overcome these challenges
Blue Bungalow gained a detailed understanding of its purchase funnel, including where users abandoned, and when their key call-to-actions, including their order submission button, were not working.
Customer support issues taking months to recreate could now be found and shared with developers in minutes. Blue Bungalow is now able to fix issues faster, and find more issues with Insightech, that they wouldn’t have otherwise been able to find.
Insightech’s interactive session replay and audience segmentation allowed the Blue Bungalow team to instantly quantify the conversion impacts of content seen, or interacted with by their users. This allowed them to quickly understand revenue opportunities to better inform website improvements.
The easy-to-follow UI meant that the Insightech platform became an increasingly simple yet powerful tool for Blue Bungalow's eCommerce team. As a result, they were able to gain quantifiable insights about revenue opportunities in a matter of minutes, not weeks.
Results with Insightech
Blue Bungalow made incremental improvements to its website that unlocked revenue opportunities and returned an ROI of 16x within a matter of weeks. Since then, the Blue Bungalow eCommerce team has continued to find additional revenue opportunities that have continued to grow their conversion rates and revenue further.
Next steps
Olivia Yi
Head of Product, Travello
Nazira Mirzakhan
Digital Acquisition Manager, Australian Institute of Business
.png)
Emma Filliponi
eCommerce & Digital Marketing Manager, Blue Bungalow
Understand digital experience from the user perspective with Session Replay.
Intuitively interact with any page content or issue to measure its real-world value. Get advanced out-of-the-box measurement capability to quantify the impact common events and behaviour are having on your conversion funnels.
Use advanced segmentation to slice and dice any report to quickly compare user behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.
Know where the critical failure points are throughout your user acquisition flows with Interactive Funnels. Explore how conversion rates differ between user segments. Understand why users abandoned their cart to maximise your conversion rates.
Combine click maps with session replays to understand why buyer journeys convert. Quickly analyse behaviour across multiple users with advanced segmentation and scrolling heat maps. Use these deep contextual insights to optimise on-page content and get more conversions.
The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.
Privacy is a big deal. Protect user identity with smart masking of personally identifiable information (PII) within the browser. No PII data is captured or transferred ensuring user privacy is protected.
Get accurate digital experience intelligence to pinpoint precisely where forms cause friction and minimise cart abandonment. Context matters. Understand your forms better by experiencing the journey through their eyes to know why they didn't convert.
%20(1).png)
Fill out the form to let us know how we can assist. Our team will be in touch within one business day.
© 2021 Insightech
