It's all guesswork until you experience friction from the perspective of real users.

Insightech removes guesswork so you get more users successfully through your website conversion funnel.

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A few of our customers 👇

Optimise Your Funnel

Understand why visitors leave your website at specific points in their buying journey.

Key Features:

👉 Interactive Session Replay

👉 Conversion Funnel Report

👉 Conversion Pathway Report

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Optimise your layouts

Understand why they don’t click calls-to-action.

Key Features:

👉 Click and Scrolling Maps

👉 Visual Form Analysis

👉 Page Analyser

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Quickly find and share relevant session replays

Understand alternative pathways you didn’t know drive conversions.

Key Features:

👉 Audience Segmentation

👉 Point and Click Search

👉 Insight Notes

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Convert through our funnel so we can help more users convert through yours

Thanks for making it this far. You're almost there and while we'd love to show you how Insightech works the real hero of this story is you 😊.

How many of your users make it to this point in their journey but don't convert? That's where Insightech comes into the picture.

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Case Study: Travello

Key Results with Insightech:

✔️ Restored $750,000 of monthly revenue lost due to digital experience friction

✔️ Within 2 hours was able to understand why digital friction was impacting website sales

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What our customers are saying 🙂

“We use Insightech to identify drop-offs in conversion rates, dig into the funnel and identify issues impacting our website payment processing.”

Olivia Yi

Head of Product, Travello

"In just two weeks, Insightech helped us uncover conversion opportunities that will deliver up to $600k of incremental revenue. Insightech is the only platform that can answer all the things that we need."

Nazira Mirzakhan

Digital Acquisition Manager, Australian Institute of Business

"In a matter of weeks we uncovered an incremental revenue opportunity from a top navigation change that delivered an ROI of 16x.  With the guesswork gone, our strategy is informed and considered."

Emma Filliponi

eCommerce & Digital Marketing Manager, Blue Bungalow


Use advanced segmentation to slice and dice any report to quickly compare user behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.

Insights Notes

The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.

Visual Form Analysis

Get accurate digital experience intelligence to pinpoint precisely where forms cause friction and minimise cart abandonment. Context matters. Understand your forms better by experiencing the journey through their eyes to know why they didn't convert.