Illuminate User Journeys: Dive Deep into Every Turn and Drop-off
Uncover the most travelled website conversion pathways. Pinpoint and replay exact moments users leave. Get unparalleled insights with every click, event and form field.
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Uncover the most travelled website conversion pathways. Pinpoint and replay exact moments users leave. Get unparalleled insights with every click, event and form field.
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Discover the roads most travelled on your website with our out of the box pathing tool. Powerful visualisations which go beyond conventional analytics measurements such as page depth to highlight your most important user journeys.
✅ Retroactive funnels
✅ Understand key drop off points
✅ Drill down to drop off session replays
✅ Use any event, including data layer (such as content / text shown)
✅ Visual form field analysis to gain insights on fields causing drop-offs
✅ Drill down to drop off session replays
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Understand digital experience from the user perspective with Session Replay.
Intuitively interact with any page content or issue to measure its real-world value. Get advanced out-of-the-box measurement capability to quantify the impact common events and behaviour are having on your conversion funnels.
Use advanced segmentation to slice and dice any report to quickly compare user behaviours across multiple date ranges. Fully unlock your analytics capability with modular segmentation that stacks quickly to answer any combination of questions.
Know where the critical failure points are throughout your user acquisition flows with Interactive Funnels. Explore how conversion rates differ between user segments. Understand why users abandoned their cart to maximise your conversion rates.
Combine click maps with session replays to understand why buyer journeys convert. Quickly analyse behaviour across multiple users with advanced segmentation and scrolling heat maps. Use these deep contextual insights to optimise on-page content and get more conversions.
The longer friction points go unresolved the more they directly impact conversion rates and revenue. Save notes for colleagues and visually communicate exact points in time from session replays. Work collaboratively to get your team up to speed faster.
Privacy is a big deal. Protect user identity with smart masking of personally identifiable information (PII) within the browser. No PII data is captured or transferred ensuring user privacy is protected.
Get accurate digital experience intelligence to pinpoint precisely where forms cause friction and minimise cart abandonment. Context matters. Understand your forms better by experiencing the journey through their eyes to know why they didn't convert.
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"Insightech is a super user-friendly tools and in just a few clicks you can unlock powerful insights than unlock UX opportunities, tech opportunities and attribution opportunities which ultimately drive increase in revenue. Besides the support team and account management is amazing, you get an elaborate answer super quickly. Besides you have access to raw data which if you have the tech skills can leverage to answer even more questions or build reporting. Finally this team is the most passionate on the market. We've found leaks in our funnel, we found technical issues on the website, our customer service used it to replay sessions done by customers who were complaining and as a support to understand what went wrong."
"Incredible amounts of depth coupled with amazing staff. The insights (no pun intended) provided by Insightech are unique in the Martech space! Awesome product. Insightech gives us an excellent alternative way to view our customer interactions when compared to traditional event based analytics platforms like Mixpanel. It's giving us powerful investigation tools when we need answers on specific customer behaviour questions."
"Insightech is a great tool in terms of understanding customer behaviour, identifying errors on the website, improving conversion and overall enhancing customer experience. The replay tool is a personal favourite in identifying customer journey and experience. The passionate team at Insightech - things get actioned immediately and any feedback on the tool is received well and implemented to suit the client's need. Insightech is helping us solve gaps in customer journey and analytics."
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"The ability to trouble shoot issues, monitor new features and improve the CX across our sites. Easy to use and extract insights that return real value for us. Troubleshooting customer issues & monitoring newly released features. It makes the digital teams job easy!"
Q. Does Insightech impact on site-speed, page performance or the online customer experience?
The impact of our tracking code is extremely low, and the capabilities that Insightech provides becomes valuable to be able to draw key insights and optimise your website's online customer experience.
Q. Who are the primary users of the platform?
Optimisation and Ecommerce managers are typically the primary users of the platform. Though, anyone who owns the metric of improving acquisitions through your website would be an ideal fit.
Q. Is Insightech GDPR Compliant?
Yes, Insightech is GDPR compliant and this data processing agreement can be accessed readily.
Q. Does data from different device types show up on Insightech?
Yes, the data is reflected on Insightech will enable you to filter according to different device types, browser and traffic medium. The only element that is not captured on mobile is the hovering action.
Q. How does customer issue recreation work on Insightech?
With Insightech, you will be able to replay the user experience through session replays and identify the customer based on customer ID, IP address, and other information to determine the issue they have experienced.
Q. How far does Insightech data go back?
With the Insightech UI, you can access reports, segment data and view session replay site data for up to three months before it becomes unavailable for use. Contact us for more info on options for storing your website's data.
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