Welcome to the first article in our series on how to make your website a seamless, conversion machine.
Given the current COVID-19 situation, our aim is to educate and inform you on some of our key research and insights that we’ve found to help you achieve the greatest results with your website.
With the advent of a global pandemic, times have certainly changed. The good news is that digital channels are currently taking off as people social distance from home with the internet at their fingertips.
So with more people turning to online channels, what do you do with that increased traffic? And more importantly, how do you turn that traffic into profit?
Let’s start by looking at what has changed and what that means for your business.
Buyers are using digital channels more than ever before and their buying behaviours have changed in the process.
Here’s what we have seen so far:
At the same time, consumers are looking for support and connection more than ever. They want a truly customised experience to help them navigate these changes. Consumers are looking to buy from someone they can trust, with offers still helping to close deals, being seen as an act of goodwill in challenging times.
Consumers who may have been your customers through great offline service, could be transitioning to competitors with great online service. It’s never been more important to ensure your website is set up for success.
First step, let’s identify some of the problems that are currently stopping you from converting website visitors into sales:
These blockers are having a higher impact on lost sales opportunities in the current time. People need to be able to trust their online shopping source – they are looking for support.
If their needs aren’t met, they will have no loyalty to your brand and be inclined to switch brands. Your competitors are also actively looking to capitalise on this.
At the same time, there may be other unknown problems on your site, which are causing consumers issues. For example, they may have added items to their cart, but are unable to view them there or purchase, because of an error unknown to you.
So how can you determine if you have such issues affecting the user experience, if you don’t know what to look for?
The most important thing for your success is being able to see how users are interacting with your website in real-time.
This is what your tools should be providing:
Each of these points will help you simplify the process of identifying and removing problems and blockers preventing your customer from converting.
With increased visits to your website and more consumers reaching out to shop online, it is more important than ever to be able to track their user experience and ensure it is optimised for success.
You shouldn’t have to wait a week for the data. With Insightech, you can act immediately to change your results and customer experience.
You can access analytics and monitor your business in real time, and easily combine quantitative and qualitative data to give you the upper hand on your competitors.
If you are looking for more ways to maximise your website during COVID-19, subscribe to our blog for our new series.
We hope you learned a lot from the first post in our series. Reach out if you’d like to know more about our COVID-19 industry research and insights and how it might affect your business.
Find out how Insightech can help you unlock missed revenue opportunities, and improve your digital customer experiences