We are excited to announce the Insightech Chrome Extension, which can overlap user behaviour on your website to turn them into dashboards. With this new feature, you can easily understand:what links and banners are clicked that drive conversions on your landing pages, how visible these are to users and which fields are causing the most drop-offs in your conversion forms
Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to the rest of Australia. With a product range of over 3,000styles, and over 150 different brands, they are known for their personalised service, and their outfits can be found...
Australian Institute of Business (AIB) is a registered higher education provider with a focus on MBA courses. They have over 30 years of history and are one of the most established private education institutions in Australia, but are also future focused and dedicated to continuous improvement...
After the news that GA4 would be sunsetting the older Universal Analytics in mid-2023, you may be looking for a replacement with all the changes that may follow, including interaction tracking across your website. This can appear a daunting task, and this article aims to help simplify the implementation for you
The Southern Cross Health Insurance team was keen to understand the major funnel abandonment points in their health insurance quote flow. Using Insightech, the Southern Cross Health Insurance team was able to clearly identify key reasons contributing to funnel abandonment throughout their Health Insurance quote flow, which uncovered an ROI opportunity of 23x.
Protecting users’ privacy, and maintaining the highest data security standards is central to everything we do at Insightech. However, it is equally as important for you to be informed on the industry best practices, and what a strong data security and user privacy should look like. Data security best practices ultimately come down to the comprehensiveness, flexibility, and transparency you get as a customer.
We’ve recently released Insightech integration with Google Analytics to help Google Analytics users to make sense of the data, and how it can lead them to understand the pain points that their website visitors are facing.
In this week's blog post, we are looking at fixing issues customers are complaining about in time for this holiday season. If you haven’t already, check out our last post that delved into the importance of refining your checkout process so customers enjoy a positive experience on your website.
The checkout is the most critical point of the shopper journey, and even more so with the impacts of the pandemic increasing consumer online purchases. This article steps you through some of the key challenges, and what to focus on in your checkout, to get your website healthy for the upcoming holiday season.
The unique approach Insightech uses in its Dynamic Click Maps is to allow marketers and designers to understand not just how each Adobe Target experience impacts the success metrics, but also how it drives different user behaviours for iteration towards better designs.
Insightech has released a new integration to allow Adobe Analytics users to explore deeper into Adobe Analytics reports. By stepping into the shoes of the website users, watching session replays of their specific journeys through the website, you can get to the root cause and remediation faster. The visual insights also can be shared with the digital teams to drive better collaboration.
With 80.8 Percent of Australians now shopping online, having a good Conversion Rate Optimisation (CRO) program is now more important than ever for ensuring you’re converting more website visitors into customers. Here’s a quick look at what sets a good optimisation plan apart from a bad one....