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Featured

Case Study: Delivering ROI of 16x in only weeks, for retailer Blue Bungalow

Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to the rest of Australia. With a product range of over 3,000styles, and over 150 different brands, they are known for their personalised service, and their outfits can be found...

Featured

Case Study: Uncovering a $600K revenue opportunity for Australian Institute of Business

Australian Institute of Business (AIB) is a registered higher education provider with a focus on MBA courses. They have over 30 years of history and are one of the most established private education institutions in Australia, but are also future focused and dedicated to continuous improvement...

Integration

Truly understand the digital experience of your users through Insightech Session Replay integrated with Adobe Analytics

Insightech has released a new integration to allow Adobe Analytics users to explore deeper into Adobe Analytics reports. By stepping into the shoes of the website users, watching session replays of their specific journeys through the website, you can get to the root cause and remediation faster. The visual insights also can be shared with the digital teams to drive better collaboration.

Website Optimisations

How To Maximise Your Next Website Optimisation Project

With 80.8 Percent of Australians now shopping online, having a good Conversion Rate Optimisation (CRO) program is now more important than ever for ensuring you’re converting more website visitors into customers. Here’s a quick look at what sets a good optimisation plan apart from a bad one....

Getting Started

Stop the Guesswork, Start Having Impactful Digital Meetings

Less than 22% of businesses are satisfied with their digital conversion rates, despite acquisitions being the crux of every company’s success. No matter what this activity is referred to as, whether it is digital sales, digital acquisitions, or digital growth, it leads to business growth and expansion into new markets...

Website Optimisations

The Anatomy Of An Insight And Which Parts You Need To Care About

With more and more businesses building their online presence, words such as analytics and insights have become mainstream. But how much do you understand about your insights, and what information are you actually getting from them?

Financial Services

Top 4 Areas Financial Service Brands Need To Be Focusing On For Their Website

Websites in the financial services industry are designed to drive customers through the funnel and turn them into paying clients. The four areas of that financial service brands need to be focusing on are Customer Experience, Customer 'Self-Service', Optimising Complex Forms and Internal Communications..

Website Optimisations

What is Visual Analytics, and why you are looking at data the wrong way

Visual analytics combines the power of traditional web analytics, with the visual context and interactivity provided from session replay and heatmapping tools.‍ Putting this side by side with accurate and scalable metrics from your website, empowers your team to make data-driven decisions quicker...

Website Optimisations

Your Website Isn’t Performing. The World Has Changed — Your Website Isn’t Exempt

Welcome to the first article in our series on how to make your website a seamless, conversion machine. Given the current COVID-19 situation, our aim is to educate and inform you on some of our key research and insights that we’ve found to help you achieve the greatest results with your website...

Website Optimisations

The top reasons users abandon your funnel (and how to fix them)

Do you really know why customers abandon your checkout funnel? The answer usually relates to an event blocking the customer from making a purchase, the customer didn’t have enough information to finish the purchase or customer experiences don’t align to customer expectations

Website Optimisations

Are your affiliate partners cannibalising your sales?

For most online retailers, affiliate channels are a big part of driving visibility and traffic from specific audiences.‍ What we’ve seen across our customers in the online retail space, is that a portion of their affiliate programs are actually cannibalising their sales...

Our Blog

Case Study: Delivering ROI of 16x in only weeks, for retailer Blue Bungalow

Case Study: Uncovering a $600K revenue opportunity for Australian Institute of Business

Truly understand the digital experience of your users through Insightech Session Replay integrated with Adobe Analytics

How To Maximise Your Next Website Optimisation Project

Stop the Guesswork, Start Having Impactful Digital Meetings

The Anatomy Of An Insight And Which Parts You Need To Care About

Top 4 Areas Financial Service Brands Need To Be Focusing On For Their Website

What is Visual Analytics, and why you are looking at data the wrong way

Your Website Isn’t Performing. The World Has Changed — Your Website Isn’t Exempt

The top reasons users abandon your funnel (and how to fix them)

Are your affiliate partners cannibalising your sales?

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