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Featured

Case Study: Delivering ROI of 16x in only weeks, for retailer Blue Bungalow

Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to the rest of Australia. With a product range of over 3,000styles, and over 150 different brands, they are known for their personalised service, and their outfits can be found...

Featured

Case Study: Uncovering a $600K revenue opportunity for Australian Institute of Business

Australian Institute of Business (AIB) is a registered higher education provider with a focus on MBA courses. They have over 30 years of history and are one of the most established private education institutions in Australia, but are also future focused and dedicated to continuous improvement...

Case Studies

Case Study: Diagnosing Funnel Abandonment to find ROI opportunity of 23X for Southern Cross NZ

The Southern Cross Health Insurance team was keen to understand the major funnel abandonment points in their health insurance quote flow. Using Insightech, the Southern Cross Health Insurance team was able to clearly identify key reasons contributing to funnel abandonment throughout their Health Insurance quote flow, which uncovered an ROI opportunity of 23x.

Product Updates

How we take a proactive approach to user privacy, and data security at Insightech

Protecting users’ privacy, and maintaining the highest data security standards is central to everything we do at Insightech. However, it is equally as important for you to be informed on the industry best practices, and what a strong data security and user privacy should look like. Data security best practices ultimately come down to the comprehensiveness, flexibility, and transparency you get as a customer. ‍

Integration

Discover the true cause of user experience pain points with Insightech’s Google Analytics integration

We’ve recently released Insightech integration with Google Analytics to help Google Analytics users to make sense of the data, and how it can lead them to understand the pain points that their website visitors are facing.

Design

Fix the support issues your customers are complaining about

In this week's blog post, we are looking at fixing issues customers are complaining about in time for this holiday season. If you haven’t already, check out our last post that delved into the importance of refining your checkout process so customers enjoy a positive experience on your website.

Tips & Tricks

Getting your website ready for the holidays

The checkout is the most critical point of the shopper journey, and even more so with the impacts of the pandemic increasing consumer online purchases. This article steps you through some of the key challenges, and what to focus on in your checkout, to get your website healthy for the upcoming holiday season.

Integration

How Insightech Click Maps Integration with Adobe Target Helps You Design Better Website Experiences

The unique approach Insightech uses in its Dynamic Click Maps is to allow marketers and designers to understand not just how each Adobe Target experience impacts the success metrics, but also how it drives different user behaviours for iteration towards better designs.

Integration

Truly understand the digital experience of your users through Insightech Session Replay integrated with Adobe Analytics

Insightech has released a new integration to allow Adobe Analytics users to explore deeper into Adobe Analytics reports. By stepping into the shoes of the website users, watching session replays of their specific journeys through the website, you can get to the root cause and remediation faster. The visual insights also can be shared with the digital teams to drive better collaboration.

Website Optimisations

How To Maximise Your Next Website Optimisation Project

With 80.8 Percent of Australians now shopping online, having a good Conversion Rate Optimisation (CRO) program is now more important than ever for ensuring you’re converting more website visitors into customers. Here’s a quick look at what sets a good optimisation plan apart from a bad one....

Getting Started

Stop the Guesswork, Start Having Impactful Digital Meetings

Less than 22% of businesses are satisfied with their digital conversion rates, despite acquisitions being the crux of every company’s success. No matter what this activity is referred to as, whether it is digital sales, digital acquisitions, or digital growth, it leads to business growth and expansion into new markets...

Our Blog

Case Study: Delivering ROI of 16x in only weeks, for retailer Blue Bungalow

Case Study: Uncovering a $600K revenue opportunity for Australian Institute of Business

Case Study: Diagnosing Funnel Abandonment to find ROI opportunity of 23X for Southern Cross NZ

How we take a proactive approach to user privacy, and data security at Insightech

Discover the true cause of user experience pain points with Insightech’s Google Analytics integration

Fix the support issues your customers are complaining about

Getting your website ready for the holidays

How Insightech Click Maps Integration with Adobe Target Helps You Design Better Website Experiences

Truly understand the digital experience of your users through Insightech Session Replay integrated with Adobe Analytics

How To Maximise Your Next Website Optimisation Project

Stop the Guesswork, Start Having Impactful Digital Meetings

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