Digital Experience Analytics for Travel & Airlines

Optimise complex booking funnels, increase ancillary revenue, and deliver seamless experiences during peak travel periods.

Maximise Revenue from Every Booking

Understand the complete traveller journey from search to departure

Reduce Booking Abandonment

Identify friction and recover lost revenue

Boost Ancillary Sales

Optimise seat selection and extras

Handle Peak Traffic

Flawless experiences during rushes

Built for Travel & Airlines Teams

Everything you need to optimise multi-step booking experiences

Maximise Marketing ROI

Marketing Performance Dashboard

Track campaign performance, channel attribution, and booking revenue at a glance. Compare traffic sources, seasonal trends, and segments to understand what's driving bookings and where to invest.

Track traffic conversions and booking revenue by channel
Compare campaign performance across markets and seasons
AI surfaces insights and recommends actions

Marketing dashboard showing booking revenue and rate against the prior period, a traffic trend chart, and channel and campaign revenue with metasearch highlighted

Booking funnel from search results through flight selection, passenger and extras, and payment, with 45% lost at passenger and extras and $1.79m of fare revenue at stake

Complete More Bookings

Booking Funnel Optimisation

Travel bookings are complex. Track travellers through search, selection, passenger details, payment, and confirmation—identifying exactly where they abandon.

Track booking journeys end-to-end
Identify passenger and payment drop-offs
Quantify revenue lost at each stage

Increase Ancillary Revenue

Ancillary & Extras Analysis

Understand how travellers interact with seat selection, baggage, meals, and extras. See which upsells get engagement and which create friction.

Heatmaps on seat maps and extras
Identify add-on purchase friction
Compare purchasers vs decliners

Clickmap of an extras page showing the seat map taking 18.9% of clicks against 9.6% for adding bags

Sunburst of the top 100 paths through an airline site, with the sold out branch ringed as a dead end where 1 in 3 travellers leave

Optimise Discovery

Search & Availability Experience

The booking journey starts with search. Understand how travellers search, filter, and compare options—and where they get frustrated and leave.

Track search-to-booking paths
Identify filter and display issues
Understand date flexibility impact

Protect Peak Revenue

Peak Period Monitoring

Holiday periods and sales events drive massive traffic spikes. Detect errors, slowdowns, and friction in real-time when it matters most.

Surface booking errors instantly
Monitor high-traffic periods
Prioritise fixes by revenue impact

Error report sorted by revenue impact, led by a payment gateway timeout costing $164,200 of $362,400 total

Session replay of a booking with a rage click on the pay now button highlighted in the event journey

Understand Traveller Behaviour

Session Replay for Bookings

Watch real travellers navigate your booking flow. Understand confusion, hesitation, and abandonment with pixel-perfect recordings of every session.

Watch complete booking sessions
Jump to errors and rage clicks
Share replays with your team

Ready to Optimise Your Booking Experience?

See how travel leaders use Insightech to convert more bookers and increase ancillary revenue.

Let's Talk

Customer Success Stories

See how travel and airline brands are driving measurable results with Insightech

Ecommerce

Ballantynes

+71% higher revenue from text-based PLP refinements

Read their story

Ecommerce

Vinomofo

$50k in additional monthly revenue recovered from checkout fix

Read their story

Ecommerce

Oroton

$374k prevented in lost revenue per annum in checkout

Read their story

View All Customer Stories

Turn Experience Into Revenue Insights

Get crystal-clear visibility into user behaviour, friction, and errors — prevent revenue loss, optimise journeys, and grow with confidence.

Let's Talk