Digital Experience Analytics for Travel & Airlines
Optimise complex booking funnels, increase ancillary revenue, and deliver seamless experiences during peak travel periods.
Maximise Revenue from Every Booking
Understand the complete traveller journey from search to departure
Reduce Booking Abandonment
Identify friction and recover lost revenue
Boost Ancillary Sales
Optimise seat selection and extras
Handle Peak Traffic
Flawless experiences during rushes
Built for Travel & Airlines Teams
Everything you need to optimise multi-step booking experiences
Marketing Performance Dashboard
Track campaign performance, channel attribution, and booking revenue at a glance. Compare traffic sources, seasonal trends, and segments to understand what's driving bookings and where to invest.
- Track traffic conversions and booking revenue by channel
- Compare campaign performance across markets and seasons
- AI surfaces insights and recommends actions
Booking Funnel Optimisation
Travel bookings are complex. Track travellers through search, selection, passenger details, payment, and confirmation—identifying exactly where they abandon.
- Track booking journeys end-to-end
- Identify passenger and payment drop-offs
- Quantify revenue lost at each stage
Ancillary & Extras Analysis
Understand how travellers interact with seat selection, baggage, meals, and extras. See which upsells get engagement and which create friction.
- Heatmaps on seat maps and extras
- Identify add-on purchase friction
- Compare purchasers vs decliners
Search & Availability Experience
The booking journey starts with search. Understand how travellers search, filter, and compare options—and where they get frustrated and leave.
- Track search-to-booking paths
- Identify filter and display issues
- Understand date flexibility impact
Peak Period Monitoring
Holiday periods and sales events drive massive traffic spikes. Detect errors, slowdowns, and friction in real-time when it matters most.
- Surface booking errors instantly
- Monitor high-traffic periods
- Prioritise fixes by revenue impact
Session Replay for Bookings
Watch real travellers navigate your booking flow. Understand confusion, hesitation, and abandonment with pixel-perfect recordings of every session.
- Watch complete booking sessions
- Jump to errors and rage clicks
- Share replays with your team
Ready to Optimise Your Booking Experience?
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Let's TalkCustomer Success Stories
See how travel and airline brands are driving measurable results with Insightech
Turn Experience Into Revenue Insights
Get crystal-clear visibility into user behaviour, friction, and errors — prevent revenue loss, optimise journeys, and grow with confidence.