Digital Experience Analytics for Retail & eCommerce

Reduce cart abandonment, optimise product discovery, and turn browsers into buyers with crystal-clear visibility into the online shopping experience.

Drive More Revenue from Every Visitor

Understand exactly why shoppers abandon and what makes them buy

Recover Lost Sales

Identify checkout friction and recover lost revenue

Boost Conversion Rates

See what drives conversions and double down

Optimise Peak Periods

Ensure flawless experiences during sales events

Built for Retail & eCommerce Teams

Everything you need to optimise the online shopping experience

Maximise Marketing ROI

Marketing Performance Dashboard

Track campaign performance, traffic trends, and revenue attribution at a glance. Compare channels, segments, and date ranges to understand what's driving sales and where to invest.

Track traffic conversions and revenue by channel
Compare campaign performance across segments
AI surfaces insights and recommends actions

Marketing dashboard with sessions, conversion rate, revenue and AOV all up on the previous period, and a revenue by channel breakdown showing email outperforming its share of sessions

Checkout funnel showing add to cart, checkout, payment and purchase, with a 61% drop at the payment step and $48,200 of revenue lost

Reduce Abandonment

Cart & Checkout Analysis

See exactly where shoppers abandon their carts and why. Watch session replays of drop-offs, identify form friction, and quantify the revenue impact of every checkout issue.

Track add-to-cart through purchase
Identify payment and form friction
Quantify revenue lost at each step

Increase Add-to-Cart

Product Page Optimisation

Understand how shoppers interact with product pages. See which images, descriptions, and CTAs get attention—and which get ignored.

Heatmaps on product content
Compare converters vs browsers
See what drives purchases

Clickmap over a product page showing the share of clicks on each element, with the size guide link taking 18.9% against 9.6% on add to cart

Sunburst of the top 100 paths through the site, with the search results branch highlighted as a dead end where sessions stop without viewing a product

Search & Navigation Analysis

Discover how shoppers find products on your site. Identify navigation dead-ends, search friction, and the paths that lead to purchases.

Map journeys from landing to purchase
Find where browsers get stuck
Understand segment behaviour

Protect Revenue

Error Detection for Retail

Catch issues before they cost you sales. Detect broken add-to-cart buttons, payment failures, out-of-stock errors, and promo code issues—prioritised by revenue impact.

Surface checkout errors instantly
Prioritise fixes by revenue impact
Get alerts during sales events

Error report sorted by revenue impact, led by an invalid discount code error costing $18,400, ahead of card declines, add to cart failures and out of stock at checkout

Session replay of a checkout with the event journey beside it, showing a rage click on the place order button at 1 minute 22 followed by an exit

Understand the Why

Session Replay for Shopping

Watch real shoppers browse, add to cart, and checkout—or struggle and leave. Understand the why behind every metric with pixel-perfect session recordings.