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Background

Digital Experience Analytics for Not for Profit

Maximise online donations, improve volunteer sign-ups, and demonstrate digital impact—without enterprise-level budgets.

Turn More Supporters into Donors

Understand exactly where supporters drop off and how to bring them back

Recover Lost Donations

Identify friction and recover revenue

Demonstrate Impact

Show how digital improvements drive outcomes

Do More with Less

Enterprise insights without enterprise costs

Built for Mission-Driven Teams

Maximise every dollar of your digital investment

Prove Digital Impact

Campaign Performance Dashboard

Track campaign performance, donor acquisition channels, and donation trends at a glance. Compare appeals, segments, and time periods to understand what's driving donations and demonstrate ROI to stakeholders.

  • Track traffic conversions and donations by channel
  • Compare campaign performance across appeals
  • AI surfaces insights and recommends actions
Campaign dashboard showing donations and donation rate against the prior period, a traffic trend chart, and channel and appeal totals
Donation funnel from appeal page through the donate form, amount and details, and completed gift, with 60% lost at amount and details and $156,200 in donations at stake
Recover Lost Donations

Donation Funnel Optimisation

Every abandoned donation is lost funding for your mission. Track supporters through your donation flow and identify exactly where they drop off.

  • Track landing to donation complete
  • Identify payment step drop-offs
  • Quantify friction point impact
Simplify Giving

Donation Form Analysis

See exactly which form fields cause donors to hesitate or abandon. Understand confusion around recurring giving, gift amounts, and payment options.

  • Visual drop-off on each field
  • Identify recurring gift confusion
  • Optimise gift amount suggestions
Donation form analysis ranking every field by last clicks before abandonment, with the monthly gift toggle taking 34.7% of them
Clickmap of a campaign landing page showing the impact story taking 18.9% of clicks against 9.6% for the donate button
Boost Campaign ROI

Campaign Landing Page Insights

Your campaigns drive traffic—make sure your landing pages convert. See how supporters engage with campaign content and where they lose interest.

  • Heatmaps on campaign content
  • Compare different appeals
  • See which CTAs resonate
Grow Your Community

Volunteer & Registration Analysis

Recruiting volunteers and members is critical. Understand the registration journey and remove barriers that prevent people from signing up.

  • Track interest to registration
  • Identify sign-up barriers
  • Understand supporter motivations
Sunburst of the top 100 paths through a charity site, with the sign-up form branch ringed as a dead end where 1 in 3 supporters leave
Session replay of a supporter donating with a rage click on the give now button highlighted in the event journey
Understand Supporters

Session Replay for Supporters

Watch how real supporters interact with your website. Understand their journey, see where they struggle, and identify opportunities to better serve your community.

  • Watch supporter journeys
  • Understand friction first-hand
  • Share insights with your team

Ready to Maximise Your Digital Impact?

See how not-for-profit organisations use Insightech to convert more supporters and demonstrate digital ROI.

Let's Talk

Designed for Not-for-Profit Needs

Enterprise insights without enterprise complexity

Intuitive Interface

No technical expertise required

Unlimited Users

Include your whole team

Quick Time to Value

Insights in days, not months

Prove Digital ROI

Demonstrate impact to stakeholders

Turn Experience Into Revenue Insights

Get crystal-clear visibility into user behaviour, friction, and errors — prevent revenue loss, optimise journeys, and grow with confidence.