With the impact of the pandemic, an enormous amount of consumer purchases have been driven online. The latest research by Australia Post shows that in the eight weeks to 21 August 2021, online shopping purchase volume in NSW grew 48.2% year on year, and they also anticipate that this year’s holiday season will be the largest on record.
Consumer expectations of digital experiences have also increased, meaning that it is more important than ever to make sure your website is ready to manage the incoming holiday demand.
To help you through this period, over the coming weeks we are sharing a series on optimising your purchase flows and preparing for the holiday season, including:
The checkout is the most critical point of the shopper journey, and even more so with the impacts of the pandemic increasing consumer online purchases, but simultaneously reducing consumer patience with poor digital experiences. Ideally you want to keep your checkout simple, and remove as much friction as possible to get your consumers to that purchase.
Getting fast and accurate visibility on these key issues (and their impacts) is key. Make sure that the tools you use are giving you the visibility on not just what you know of already, but on all of the scenarios that you may have missed as well.
Any tool with form analytics should quickly show you each abandonment point, and which is causing the biggest problem on your checkout. The better tools will also show you what else users do when they abandon, and will help you recreate the actual error scenarios (including front-end code that is broken).
Luckily, Insightech does all of this out of the box, almost no effort. It works really well in surfacing up all of these issues fast, without the complex setup, so that you can get your checkout healthy and in the right place quickly.
If you would like help or guidance on streamlining your checkout process, simply reach out to our team.
Next in our series, we will delve into how you can maximise customer feedback, paired with Insightech to quickly improve your digital experiences.
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