Southern Cross opened for business in 1961, introducing health insurance to New Zealanders and laying the foundations for one of New Zealand’s most enduring, best
known, and trusted brands. SouthernCross was established because its founders believed New Zealanders should have on-going access to private healthcare options.
Over the years, they’ve expanded NewZealand’s community of care and now help more New Zealanders than ever to look after their health and wellbeing and that of their families and pets.
Today, Southern Cross group represents a diverse range of health and insurance brands. Their not-for-profit focus, size, and experience, as well as their range of products and services, means SouthernCross plays a unique and important role in New Zealand’s health and wellness sector.
The Southern Cross Health Insurance team was able to clearly identify key reasons contributing to funnel abandonment throughout their Health Insurance quote flow, which uncovered an ROI opportunity of 23x.
This included identifying opportunities to improve funnel flows to include more relevant researching information, identifying key issues in the funnel flows, and opportunities to optimise underperforming content.
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