Case Study: Uncovering a $600K revenue opportunity for Australian Institute of Business

"In just two weeks, Insightech helped us uncover conversion opportunities that will deliver up to $600k of incremental revenue"

Nazira Mirzakhan, Digital Acquisition Manager

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About Australian Institute of Business

Australian Institute of Business (AIB) is a registered higher education provider with a focus on MBA courses. They have over 30 years of history and are one of the most established private education institutions in Australia, but are also future focused and dedicated to continuous improvement.

The Challenge

AIB found it difficult to understand abandonment across their funnel as the data provided from Google Analytics and other platforms was inconclusive. AIB felt there were opportunities to convert more website visitors into prospects but they didn’t have enough visibility on the issues to be able to answer what needed to be fixed to improve conversion rates.

AIB were also undergoing a website review and optimisation project, so they wanted rich and accurate behavioural data on their users, and a quick way to confirm their hypotheses to increase conversions.

"Through the Insightech platform, we were able to analyse our marketing funnel from A to Z and find actionable improvements."

Nazira Mirzakhan, Digital Acquisition Manager

How Insightech Helped

• Using Insightech, AIB was able to effortlessly pinpoint the weak points in their funnel, and had instant visibility on each reason contributing to their funnel abandonment.
  
  
• In a single session using Insightech’s out-of-the-box reports, AIB identified the top issues contributing to 22% of their online application form abandonment.
  
  
• Insightech’s Full Code Recreation provided AIB with an instant way to recreate every abandoning user experience along with the code that needed to be fixed, and real numbers behind which issues needed to be prioritised.
  
  
• Shareable links to each insight and issue that AIB found, allowed the rest of their team to follow up easily on actions.

"Through the Insightech platform, we were able to analyse our marketing funnel from A to Z and find actionable improvements."

Nazira Mirzakhan, Digital Acquisition Manager

The Results

• In less than two weeks found conversion opportunities that will deliver up to $600k in incremental revenue
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• Instantly replicated website errors, including the code causing them, for their team to fix
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• 100% visibility on all user experiences and issues, including a way to monitor historical and real-time data trend
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• Reduced time to debug website errors from hours down to minutes

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"Insightech is the only platform that can answer all the things that we need. It’s a conversion optimisation suite for us"

Nazira Mirzakhan, Digital Acquisition Manager

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