"In just two weeks, Insightech helped us uncover conversion opportunities that will deliver up to $600k of incremental revenue"
Nazira Mirzakhan, Digital Acquisition Manager
Australian Institute of Business (AIB) is a registered higher education provider with a focus on MBA courses. They have over 30 years of history and are one of the most established private education institutions in Australia, but are also future focused and dedicated to continuous improvement.
AIB found it difficult to understand abandonment across their funnel as the data provided from Google Analytics and other platforms was inconclusive. AIB felt there were opportunities to convert more website visitors into prospects but they didn’t have enough visibility on the issues to be able to answer what needed to be fixed to improve conversion rates.
AIB were also undergoing a website review and optimisation project, so they wanted rich and accurate behavioural data on their users, and a quick way to confirm their hypotheses to increase conversions.
"Through the Insightech platform, we were able to analyse our marketing funnel from A to Z and find actionable improvements."
Nazira Mirzakhan, Digital Acquisition Manager
"Through the Insightech platform, we were able to analyse our marketing funnel from A to Z and find actionable improvements."
Nazira Mirzakhan, Digital Acquisition Manager
• In less than two weeks found conversion opportunities that will deliver up to $600k in incremental revenue
• Instantly replicated website errors, including the code causing them, for their team to fix
• 100% visibility on all user experiences and issues, including a way to monitor historical and real-time data trend
• Reduced time to debug website errors from hours down to minutes
"Insightech is the only platform that can answer all the things that we need. It’s a conversion optimisation suite for us"
Nazira Mirzakhan, Digital Acquisition Manager
Find out how Insightech can help you unlock missed revenue opportunities, and improve your digital customer experiences