Digital Experience Analytics

Key Benefits

Grow your business with clear, actionable insights

Prevent Revenue Loss

Surface friction, errors, and drop-offs across your funnel and quantify their business impact

Optimise Experiences

See exactly how customers experience your site and turn insights into continuous growth

Democratise Insights

Make data part of every team's workflow with intuitive, point-and-click analysis

Complete Experience Analytics Platform

Everything you need to understand and optimise your digital experience

Spot Trends Instantly

Interactive Dashboard

Understand overall trends, analyse marketing performance, and compare segments and date ranges at a glance.

Track traffic conversions and revenue trends
Compare segments and date ranges
AI surfaces insights and recommends actions

Interactive dashboard showing sessions, conversions and revenue against the prior period, with a traffic trend chart and channel and campaign breakdowns

Clickmap over a page with the median scroll fold marked, showing a support link taking 18.9% of clicks against 9.6% for the main call to action

Find What Drives Revenue

Heatmaps & Clickmaps

Understand clicks, hovers, scrolling and interactions — and see which behaviours actually drive conversions and revenue.

Clickmaps and scroll heatmaps with revenue data
Chrome extension for live page analysis
See which interactions lead to conversions

Fix Form Friction

Visual Form Analysis

See exactly which form fields cause drop-offs with visual overlays — then click to create segments and watch session replays to understand why.

Visual drop-off indicators on each form field
Point-and-click to segment and watch replays
Understand friction without digging through data

Form analysis ranking every field by last clicks before abandonment, with the phone number field taking 33.5% of them

Funnel from product viewed through cart and checkout to order placed, with 54% lost at checkout and $214,600 of revenue at stake

Boost Conversions

Funnel Analytics

Track user journeys through conversion funnels, identify where users drop off, and quantify the revenue impact of each step.

Build custom funnels for any user journey
Follow drop-off cohorts and watch replays
Understand root causes of abandonment

Map User Journeys

Digital Journey Map

Visualise the top navigation paths users take through your site and understand how different segments reach key events like checkout.

Discover top navigation paths with segmentation
See where drop-off users go before leaving
Group pages into product or collection categories

Sunburst of the top 100 navigation paths, with the search branch ringed as a dead end where 1 in 3 visitors leave

Watch to Understand Why

Session Replay

Watch pixel-perfect recordings of real user sessions to understand exactly what happened and why users struggled or converted.

Pixel-perfect playback of user sessions
Jump to key moments like errors or rage clicks
Share replay links with your team instantly

Quantify Error Impact

Error Impact Analytics

Detect errors, rage clicks, dead clicks, JS errors, and API failures — and quantify their real impact on conversions and revenue so you can prioritise fixes that matter most.

See revenue lost to each error type
Prioritise fixes by business impact
Watch replays to diagnose root causes

Error report sorted by revenue impact, led by a form validation failure costing $22,400 of $61,500 total

Create a note dialog over a session replay, tagged as a moment and set to public so the whole team opens the same point in the replay

Share Insights

Easily share dashboards, session replays, and insights with your team using simple links — get everyone aligned without digging through data.

Share replays and dashboards with one click
Invite unlimited team members at no extra cost
Get everyone aligned on what needs fixing

See Insightech in Action

Get a personalised demo and discover how Insightech can help you turn digital experience into revenue.

Book a Demo

Built for Every Team

Make data part of every team's workflow

Intuitive Interface

Point-and-click analysis that anyone can use, no technical expertise required

Instant Sharing

Share dashboards, replays, and insights with simple links across your organisation

Unlimited Seats

Encourage company-wide adoption with no per-seat pricing barriers

Revenue Impact

Understand the real business impact of UX issues to prioritise fixes effectively

Customer Story

How Red Balloon Uses Experience Analytics to Drive Business Growth

CRO and website optimisation can be interchangeable but you always have a bigger list than you can deliver on. Insightech helps us ensure we spend the right time on the right things on that list!

"Every business I work in has a challenge around self-service insights. It's been the enigma in BI for years. Tools such as Insightech are really at the forefront of being a true self-service platform."
Mark Grace, Data and Insights Director, Big Red Group

Read their story