How retailers are actually optimising conversion in product discovery

About This Event

Most conversion rate optimisation programmes focus on checkout flows, landing pages, and A/B testing button colours. But sometimes the biggest opportunity in ecommerce CRO sits earlier in the journey — in the moments where shoppers are actively trying to find what they came for. Product discoverability and creating frictionless journeys are the key to a successful optimisation program.

Join us for an informal lunch with Insightech and Tagalys, where we’ll walk through what’s actually moving the needle in product discovery — across search, collection pages, and product recommendations — what works (and what insights surprised us!)

This isn’t a product demo. It’s a candid, practitioner-level conversation structured around the three moments that define your customer’s discovery experience — with specific, actionable takeaways you can bring back to your team the same week.

What to Expect

• A structured conversation — not a panel, not a pitch — that follows the customer journey from search to cart
• Real findings from session replay, heatmap, and scroll data on ecommerce sites — including patterns that surprised us
• Merchandising use cases and outcomes from Tagalys clients across fashion, home goods, and lifestyle retail
• Honest discussion about UX changes that didn’t move conversion — and why
• Practical takeaways you can implement without a developer or a major platform change
• A small group format — space to ask questions and share what you’re seeing in your own store

Spaces are strictly limited. Register now to secure your seat.