Conversion Collective by Insightech: Turning Customer Behaviour Into Business Growth

About This Event

Conversion Collective is where Australia’s leading retail and financial services brands come together to turn customer data into competitive advantage.

Bringing together decision-makers from digital, analytics, customer experience, product, marketing, and optimisation teams, Conversion Collective explores how organisations can make insights more accessible, accelerate decision-making, and create better customer experiences at scale.

Through real-world case studies, emerging technology discussions, and peer-led conversations, attendees will discover how leading brands are leveraging data, AI, and behavioural insights to uncover opportunities, remove friction, and drive measurable business outcomes.

Registration opens at 8:15 AM at The Calile Hotel’s Grand Ballroom. Sessions run until 12:45 PM, followed by lunch at Hellenika until 4:00 PM.

Need accommodation for the event? We’ve booked discounted rooms at The Calile. Book here!

What to Expect

A morning of presentations and panels from retail, finance, analytics, and marketing leaders
Real-world case studies from Australia’s leading brands
Discussion of emerging technology and AI in customer experience
A peer-led format for 50+ senior delegates
Practical takeaways you can bring back to your team
A 5-course lunch at Hellenika’s poolside venue

Who Should Attend

This event is designed for decision-makers from digital, analytics, customer experience, product, marketing, and optimisation teams at Australia’s leading retail and financial services brands.

Agenda

Time	Session	Speakers
8:15 AM – 9:00 AM	Registration & Refreshments
9:00 AM – 9:10 AM	Welcome Remarks	Jared Carr, Head of Sales of Insightech
9:10 AM – 9:40 AM	Insightech Opening Keynote: Navigating the Future of Digital Optimisation and Analytics	Josh Gray, Co-Founder and CCO of Insightech
9:40 AM – 10:05 AM	Optimising Engagement in Product Discovery	Mark Rillera, ANZ Partner of Tagalys Karlie Vanderpluym, Founder + Designer of Fika Studio Luke Jarrett, Design Lead of Prosper Digital
10:05 AM – 10:30 AM	Agentic commerce: How to capitalise on new conversion paths created by AI	Chris Rozic, Chief Growth Officer of XPON
10:30 AM – 11:00 AM	Break: Morning Tea & Networking
11:00 AM – 11:25 AM	Panel: From Tech Stack to Profit Stack	Bren Thay, Head of Ecommerce of Hairhouse Jared Carr, Head of Sales of Insightech
11:25 AM – 11:50 AM	Supercharged Experimentation with Optimizely	Deepali Saini, Account Executive of Optimizely Ivy Mauleon, Ecommerce Trade Manager of Michael Hill
11:50 AM – 12:15 PM	Rare Purchases, Constant Relationships: How Michael Hill Engineers Engagement Between Life’s Big Moments	Brooke Jackson, Senior Account Manager of Braze Stephanie Newton, Group Customer and Analytics Delivery Manager of Michael Hill
12:15 PM – 12:40 PM	Silent Failures, Loud Consequences: How Chemist Warehouse is Bridging QA and Production for Developer Teams with Behavioural Analytics	Paul Värk, Senior Manager Digital Experience, CX and Design of Chemist Warehouse Frazer Adnam, Chief Revenue Officer of Insightech
12:40 PM – 12:45 PM	Closing Remarks	Jared Carr, Head of Sales of Insightech
12:45 PM – 4:00 PM	Lunch at Hellenika	Sponsored by Braze and Optimizely