What is a website conversion funnel?
In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.
Insightech
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6 min read
Latest Articles
Learn more about digital experience analytics and optimization
How Experience Analytics is Revolutionising Digital Experience Strategy
Digital analytics has evolved from focusing on marketing optimization to enhancing website user experiences. In today's maturing digital analytics tech ecosystem, Experience Analytics tools deliver significant ROI.
Insightech
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6 min read
What is Interactive Session Replay?
Searchable replays make it seamless to find similar users experiencing the same website error or bug so you can measure the big-picture impact on conversions and sales.
Insightech
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4 min read
5 Quick Ways to Validate Website Page Designs
Customers are complex, and how they interact with your brand will be unique. With a combination of the right AB testing approach and using tools you already have such as GA4 / Adobe Analytics, you can turn a poor digital experience into a positive one that converts more users.
Insightech
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8 min read
The myth of AB “test everything”
The "test everything" approach for website optimisation is unfortunately one of those popular myths that won't die. Here's how to better prioritise your AB testing to lift your website conversion rate this year
Insightech
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7 min read
Understand survivor bias to get the most out of your session replay tools
There’s a limit to how much you can cut back before it becomes impossible to survive. Ultimately the solution will always come back to growing your revenue. Session replay is key.
Insightech
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7 min read
Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates
Nike’s online shop has for years optimised product pages by how their users behave prior to purchase. Understanding which behaviour is dominant on your website is key to increasing conversion rates.
Insightech
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6 min read
We should welcome the end of the Universal Analytics era
The Universal Analytics era is soon coming to an end. Is this cause for mourning or celebration? It's quite reasonable to argue the latter.
Insightech
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2 min read
Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech
Travello wanted to know how to lift conversion rates across their website. Traffic to the website was good however the sales team noticed a sudden and unexpected drop in sales. To figure out why Travello turned to Insightech.
Insightech
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4 min read
8 common causes of digital experience friction
Addressing and eliminating friction points on a website is important for improving the user experience and driving business success.
Insightech
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5 min read