Lower Supply Chain Costs in eCommerce with Experience Analytics
International customers are often unaware of additional import duties or taxes until payment, leading to returns and increased costs for retailers.
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4 min read
Latest Articles
Learn more about digital experience analytics and optimization
Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes
The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!
Insightech
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6 min read
Converting customer feedback into high-impact solutions with CX analytics
With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.
Insightech
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1 min read
Maximising Ecommerce Sales: Harnessing the Potential of Digital Customer Experience in 2023
Customer experience has emerged as a crucial factor determining the success of online businesses and eCommerce stands to benefit the most from this trend. The significance of providing a positive digital customer experience on your website cannot be overstated. Let's explore why.
Insightech
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4 min read
The Checkout Experience Gap: How eCommerce Sales and Loyalty Suffer in 2023
70% of eCommerce shoppers will reach the checkout stage but ultimately abandon their purchase. This significant gap between reaching the checkout and completing the transaction is having a detrimental impact on eCommerce sales, customer loyalty, and repeat purchases.
Insightech
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4 min read
9 eCommerce Website Issues Impacting User Experience
Friction is like a speed bump with the potential to derail a digital customer journey and cause visitors to bounce away from your website without purchasing.
Insightech
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6 min read
A Beginner's Guide to Session Replay: The Secret Tool Behind Better Website Experiences
With the ability to enhance user experience and thus conversions, interactive session replay proves a reliable, proven way to find return on investment and boost revenue, especially important in the current resource-limited and risk-averse business environment.
Insightech
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7 min read
How to boost online sales by analysing dynamic content
Enhancing the user experience in this way is key to driving your online sales growth this year. However, this constant content fluctuation can present a hurdle when it comes to monitoring user activities such as clicks and hovers across your site.
Insightech
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2 min read
Revenue Unlock: Visualise where users are struggling to buy from your website
In the digital world understanding the digital buyer's journey is crucial to optimising conversions and ultimately growing revenue from digital channels.
Insightech
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2 min read
What is a website conversion funnel?
In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.
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6 min read