8 Signs Your eCommerce Site Needs Replatforming
Recognising these signs early can save your business from lost sales, poor customer experiences, and operational headaches.
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3 min read
Latest Articles
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What is Website Replatforming in eCommerce?
Successful website replatforming a strategic move that can set the stage for enhanced growth and customer satisfaction. But what exactly does replatforming involve, and why should eCommerce businesses consider it?
Insightech
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3 min read
8 costly eCommerce errors to avoid to boost sales this year
There's much to consider when optimising your eCommerce site. SEO, check. Paid Ads working? Check. Checkout process seamless? Unsure. Even the smallest mistakes can have a significant impact on your sales.
Insightech
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5 min read
What is A/B split testing?
A/B split testing is a powerful tool in the arsenal of digital marketers and website optimisers.
Insightech
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4 min read
What is a data layer event in analytics?
Data layer events are a foundational element in modern web analytics, enabling more precise, reliable, and comprehensive data collection and analysis.
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6 min read
What is Google Tag Manager (GTM)?
Google Tag Manager acts as a bridge between a website and analytics platforms, facilitating efficient data collection, management, and transmission. This enhances the capability to gather rich, actionable insights through analytics tools like Google Analytics.
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4 min read
10 Best A/B Testing Tools In 2024
With a plethora of tools available, choosing the right one can be overwhelming. This blog aims to review the top A/B testing tools, highlighting their features, pros, and suitability for different business sizes.
Insightech
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3 min read
10 Best Business Intelligence Tools of 2024
Discover the top Business Intelligence tools of 2024 in our latest blog. Explore leading BI solutions like Insightech for in-depth website analytics, and learn how to leverage these tools for enhanced data visualization and improved decision-making.
Insightech
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4 min read
10 Revolutionary AI Tools Every Digital Team Should Use in 2024
Enhance data analytics, optimise user experience, and boost conversion rates with these 10 revolutionary solutions.
Insightech
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3 min read
7 Online Retail UX Trends To Accelerate 2024 Website Sales
From the best Shopify plugins to the latest UX best practices, this blog explores the most popular e-commerce content and design elements that are defining the digital marketplace this year.
Insightech
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4 min read