How Offline Conversions Connect to Your Online Ads in Google
Understanding what happens after the click is crucial. It helps you see the full picture of how your online ads influence offline behaviours.
Insightech
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Latest Articles
Learn more about digital experience analytics and optimization
How to get started with Offline Conversion tracking
By effectively tracking offline conversions, businesses can gain a more comprehensive understanding of their marketing ROI, optimise their marketing strategies across channels, and ultimately drive better results by understanding the full customer journey.
Insightech
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4 min read
Are Google Tag Manager and GA4 the Same?
GTM and GA4 work incredibly well together. Let's demystify these two powerful tools and understand how they complement each other in your digital strategy.
Insightech
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3 min read
Dimensions and Metrics in GA4
One of the coolest things about GA4 is that some dimensions and metrics are populated automatically when you set up GA4 on your site or app. Learn more.
Insightech
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3 min read
How to Tell if Your Property is UA or GA4
Understanding the difference is crucial as it impacts how you collect, analyse, and interpret your data. Here’s a simple guide to help you identify your Google Analytics property type.
Insightech
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3 min read
Leveraging GA4's Suggested Audiences for Targeted Marketing
Let's take a look at how GA4's suggested audiences can transform your marketing efforts.
Insightech
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3 min read
What is a Dimension in Google Analytics?
In Google Analytics, a dimension is a fundamental concept that represents a quality or characteristic of your data. Learn more.
Insightech
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3 min read
What is the Difference Between GA3 and GA4 Dimensions?
One of the key areas of change between Universal Analytics (GA3) and Google Analytics 4 (GA4) lies in dimensions—the building blocks of how data is categorised and analysed. Learn more.
Insightech
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What is the difference between UA and GA4 dashboards?
Google Analytics 4 (GA4) introduced significant differences in how data is collected, analysed, and presented, with the dashboard experience being one of the most noticeable areas of change.
Insightech
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4 min read
8 Signs Your eCommerce Site Needs Replatforming
Recognising these signs early can save your business from lost sales, poor customer experiences, and operational headaches.
Insightech
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3 min read