Introducing Insights Hub: A Central Place to Track, Record, and Share Your Team's Insights

What is Insights Hub?

Insights Hub is a centralised workspace where your team can list items to investigate, track insights in one place, and build a shared knowledge base over time. It transforms scattered observations into structured, actionable tasks—ensuring valuable findings are never lost and can inform future improvements long after discovery.

The Problem

Digital teams need an easy way to manage exploration of insights. They need an easy and visual way to share that information with people they need to collaborate with (or the people rolling out changes). They also need a place to store all insights so they can see what has been learnt and properly inform what is done next.

From Investigation to Resolution

1. Set the Task / Problem to Be Solved — Create a clear problem statement and define what you want to investigate.

2. Explore / Investigate — Use Insightech’s analytics tools to dig into the data and understand what’s happening.

3. Save Insights — Preserve your findings with saved reports and notes that capture the evidence you’ve gathered.

4. Discuss / Review — Collaborate with your team to review findings, share observations, and align on next steps.

5. Share for Actioning — Pass insights to the people who will implement changes, with full context and evidence included.

6. Resolve and Record the Impact — Mark tasks as complete and document the results to build your knowledge base.

Complement Insights Hub with Notes

As you investigate, Notes let you capture findings directly from on-page reports and session replays. These aren’t just screenshots—they’re living documents tied to the actual data, complete with filters, segments, and timestamps.

When you share a task, all the evidence is already attached. Your team gets full context without digging through data themselves.

Who benefits from the Insights Hub?

It’s designed for whole teams to share insights more easily, and will directly benefit anyone driving improvements on the website, or rolling out website updates.

• CRO Teams — Manage optimisation hypotheses, track test ideas, and document learnings from experiments.
• Ecommerce Managers — Track conversion issues across product pages, category pages, and checkout flows.
• UX Designers — Document usability findings alongside quantitative data and share visual observations with stakeholders.
• Data & Insights Teams — Build a centralised record of investigations and findings that informs future analysis.
• Product Teams — Coordinate investigations across multiple stakeholders and track product improvements from discovery to release.
• IT Teams — Reference previous insights when planning technical changes and understand the business context behind requests.

Get Started Today

Insights Hub is available now to all Insightech users — no additional setup required. You’ll find it in your sidebar, ready to help your team turn data into action.

Start collaborating in three steps:

1. Create your first task — List a problem or question your team wants to investigate
2. Add notes and evidence — As you explore your data, save reports and capture insights directly from on-page analytics and session replays
3. Share with your team — Invite colleagues to review findings and collaborate on solutions, with all evidence attached

Stop losing valuable insights in scattered emails and chat threads. Give your team a central place to track, record, and share what matters — so you can focus on fixing issues, not finding them.

Ready to transform how your team works with data? Open Insights Hub and create your first task today.