AI Digital Analyst — Meet Izzy
Izzy is Insightech's built-in AI digital analyst. She reads your dashboards, clickmaps, and error reports — then tells your team what's broken, what it's costing, and what to fix first.
Why Izzy
An AI digital analyst that works across every Insightech report — not a bolted-on chatbot
Democratise Insights
Give every team analyst-grade answers without writing a single query
Cut Through the Noise
Izzy filters false positives and ranks findings by missed conversions and revenue
Faster Decisions
Plain-English summaries in seconds across dashboards, heatmaps, pages, and errors
Where Izzy Works
One AI digital analyst, working across every report in Insightech
AI Dashboard Summaries
Izzy reads your traffic, conversion, and revenue trends and explains what changed, why it matters, and where to focus next — all without leaving the dashboard.
- Plain-English summaries of daily and weekly trends
- Spots unusual conversion and revenue shifts
- Recommends where to dig in next
Page & Landing Page Intelligence
Izzy reviews your Pages and Landing Pages reports to surface which pages are driving growth, which are underperforming, and which deserve a closer look.
- Rank pages by opportunity and impact
- Flag suspicious drop-offs and anomalies
- Summarise landing page performance by channel
Clickmap & Heatmap Analysis
Izzy reads your interaction maps and surfaces what's driving revenue versus where users are getting stuck — so you don't need to spend hours interpreting heatmaps yourself.
- Highlight top revenue-driving elements
- Surface rage clicks and friction patterns
- Explain what the interaction data actually means
Error Module Analyst
Izzy summarises every error on your site, filters out false positives, and translates technical issues into language both business and engineering teams understand.
- Summarise every error across your whole site
- Filter out false positives automatically
- Translate tech-speak for every team
See Izzy in Action
Get a personalised demo and discover how Izzy can help your team focus on what's actually costing you revenue.
Book a DemoWhat Izzy Does
Four capabilities, working in every report
Summarise
Plain-English briefings of any report — daily, weekly, or on demand
Prioritise
Rank findings by missed conversions and missed revenue, not raw event volume
Explain
Drill into any individual item and get a deeper read in seconds
Translate
Convert technical findings into language any team can act on
Built for Every Team
Izzy gives everyone the same clear picture
No Expertise Required
No digital analytics skills or experience needed — Izzy explains everything in plain English
Cross-Team Clarity
Same findings for business, CRO, UX, and engineering
Always-On Analysis
Izzy works across every report, every day
Business-Impact Aware
Findings tied to real conversion and revenue data
Turn Experience Into Revenue Insights
Get crystal-clear visibility into user behaviour, friction, and errors — prevent revenue loss, optimise journeys, and grow with confidence.